Instead, something unexpected made it to the top of the list this year: skin care.
During the crucial holiday shopping season this year, Gen Alpha's fascination with skin care is expected to fuel a boon in sales.
Beauty – two brands that have used TikTok to win over young consumers – also said they expect sizable sales this holiday from parents looking for gifts for their Gen Alpha kids.
She said her daughter's interest in skin care is "great," and better than playing around with makeup.
He coined the term Gen Alpha and is considered a leading expert on the generation.
Persons:
Melissa Fuentes, Tatiana, Fuentes, …, Gen, Ulta, Monica Arnaudo, Melissa Repko, –, We've, Shai Eisenman, Bubble's, Tarang Amin, It's, Amin, Piper Sandler, That's, Rick Aaron, Allie, Katie, Aaron, Rick Aaron's, it's, Marley, Rose, me Marley, she'll, Karla Joseph, skincare, Karla Joseph She, Joseph, she's, Amy Wechsler, Wechsler, Johnson, Jodi Gralnick, CNBC Wechsler, Alpha, Mark McCrindle
Organizations:
CNBC, YouTube, America's, Alpha, Walmart
Locations:
Coral Springs , Florida, serums, British, Salt Lake City, Sephora, New York City